Monday

Spacebook, Facebook For Star Wars

ah, Beatles and Star Wars - we just can't resist...

Posted via web from Ale 2.0

Sunday

Ale 2.0 gets creative

I needed some slightly stale bread for the bread sauce, so I've decided to dry it between two chairs over an electric heater! I'm so pleased with myself! Ha!

Tom
@ale_2point0

Posted via email from Ale 2.0

Monday

Who will win red or blue? You stupid bast*rd.

I love this video, simple concept with a gripping delivery. I almost like the stupid techno non music drivel in the background which undeniably adds to the experience though without the visuals I'd be wondering who was trying to get their car started.

Posted via web from Ale 2.0

Friday

Ale 2.0 dressed up as Widow Twankey

One minute you've started at a new agency the next you're being asked to dress up as a woman and parade up and down Oxford Street.

The Tweeting Twankey is Skive's cross platform Christmas card.

During the lunch hour everyday next week one Skive member will be cavorting around Oxford Street tweeting as she goes. If you follow the tweets and find The Tweeting Twankey and tell her the magic word you win a cash prize and an equal amount is donated to charity.

The website will stream her justin.tv, foursquare, twitter and facebook channels (all iphone compatible) to help the public find out where she is.

Join the facebook group http://www.facebook.com/pages/The-Tweeting-Twankey/

and http://www.twitter.com/tweetingtwankey

Posted via web from Ale 2.0

Saturday

Pigs ear beer fest!

Tom
@ale_2point0

Posted via email from Ale 2.0

Thursday

Worst Ever Creative

This is an advert for Rizla, it's the gherkin made out of Rizla, rubbish

Tom
@ale_2point0

Posted via email from Ale 2.0

Wednesday

Tuesday

Pre Christmas Ale 2.0 Charity News

Two months ago attendees of a meetup called Ale 2.0 donated small amounts of their own time to a project that aims to provide marketing support for a charity with a low to no marketing budget.

The donated time will be organised by Ale 2.0 and the donators to help support the charity to achieve some of its marketing objectives. This is the first attempt at crowdsourcing help for a charity that Ale 2.0 has undertaken and the main objective is to learn how to do it better next time whilst hopefully helping out a charity on the way.

The past few weeks have seen a small group of charities pitch to the Ale 2.0 community and they have voted on the charity they think would benefit most from the time. The votes are in...

The recipient of the Ale 2.0 Charity donated hours will be the African Prisons Project.

"Hurrah - this is fantastic news!" was the official response from the APP.

It's been a good week all round for APP founder and director Alexander McLean won the Legend award for leadership in the first annual national V Inspired Awards (recognising young volunteers)!

The next step is to clearly define what exactly the APP wants to achieve and how the donated time available could be used to help. Both the Ale 2.0 community and the APP need to have the exact same expectation for the project and it's milestones need to be set out clearly and early.

Ale 2.0 met with Emily Webber (who also runs the remarkable London Shop Fronts) on Thursday to use up the first hour of the donated time. Emily has donated 6 hours of much needed project management and was totally brilliant in giving the following advice.

1. The time available isn't representative of an actual project (at this stage) and we should look to create a document that paves the way a successful campaign could run. It will show the APP how they can achieve their goal even if the donated time only gets them to phase one.

2. A lot of the time donated is strategy.

3. People are VERY busy with their own lives. It was all well and good that people were generous and had given their time but it will be another thing them actually doing anything.

4. We need to create a core team that feel ownership.

5. The APP need to meet the team so that a personal connection can be made.

6. Create a committee that will see the project through.

7. Tom - get on the phone and invite everyone involved round for dinner.

So massive thanks to Emily and congrats to the APP.

Watch this space.

Tom

Posted via email from Ale 2.0

Friday

The Dark Side Lighter Than Air

Why is it that Star Wars iconography is continuously interesting/entertaining when re appropriated? Would it still make goods content if the films were bad? Let's not talk about 1, 2 and 3 obviously but is it just evocative of childhood or is it just genuinely cool?

Posted via web from Ale 2.0

Tuesday

Video of Ale 2.0 'Dutch Night' Venue

thanks to @jamescridland for recommending the venue!

Posted via web from Ale 2.0

Friday

Good Advice For the Ale 2.0 Charity Boost

 

I posted a link to the blog asking for advice for the Ale 2.0 charity push on the

  • 'SMCC - Social Media in a Corporate Context' Group on LinkedIn. I received this reply from Louise David I think its good advice and I'll be paying heed to it. I thought I'd share it here as there are some sound points that should be noted for anyone else attempting something in the same vein.

  • "Crowdsourcing and charity help needed!"

Hello.

I am intrigued but not sure I fully understand what you mean by a crowd sourced push. Whatever you set up - you'll need to make it clear what it's all about and how it works for your stakeholders. What are the objectives and the benefits?

Your posterous blog doesn't quite manage that.

Start with the basics, define your 'offer', identify your stakeholders, segment them and understand who they are, what they need to know.

Then figure out how to reach them.

This will give you some insight into what basic set up you need, and how to promote it.

You also then figure out how to capture information from your stakeholders. (Time donors, supporters, charities etc). So you can keep them informed of progress for each project, calls for new time donations etc.

(Even if you intend to just use WoM techniques, you need a plan!).

Your calls to action need to be clear, easy and meaningful for each set of stakeholders.

I can't retweet your post's information if I don't really understand the concept, or what I'm asking my network to do/feel/know.

Personally I also want to know how the charity will be supported to use the time - lots of people giving small amounts of time to support a marketing project for example - feels like it could end up being a nightmare for the charity. So regular updates that are easy to find, and/or pushable might be a feature of your project.

Perhaps a good start would be to write a basic plan and a marketing/communication strategy to implement your plan. If you are finding people who will help donate marketing/comms time to charities, maybe you could get some upfront help from them to get your idea well set.

All the very best.
Posted by Louise David

Posted via web from Ale 2.0

Thursday

Abbey Road

ah, anything with the Beatles, just anything with the Beatles keeps Tom happy...

Posted via web from Ale 2.0

Tuesday

Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)

This is by far the best slideshare I've seen. It's a real move away from the 'it's all about the conversation' yawnsome chat we've become accustomed to. I'm going to stalk this bloke!

Posted via web from Ale 2.0

Monday

With great augmented reality comes great responsibility

I work with this guy at Skive, it's like being at Xavier's school http://bit.ly/1Nqilk. check out the rest of Jim's AR skills on his blog...

Posted via web from Ale 2.0

Facebook Forever

Posted via web from Ale 2.0

A great Banksy on the @alexdunsdon blog

Posted via web from Ale 2.0

Saturday

I love this

By rights this should be the crappest video ever, but it's charming as hell and a nice way to start the weekend knowing I'm not getting on a tube today!

Posted via web from Ale 2.0

Which charity should receive the 72 hours of the Ale 2.0 donated time?

Here is a summary of the charites who have expressed an interest in the 72 hours of donated time at the last Ale 2.0. If you'd like to vote which charity you think should receive the time click here... Kathmandu Arts - www.kathmanduarts.org In Nepal there is a need for an apolitical, world-class arts centre, independently funded, where artists are free to express themselves without judgement. This will develop and promote contemporary art and artists in Nepal. Kathmandu need more coverage to help the arts centre Macmillan - http://www.macmillan.org.uk/coffee Macmillan Cancer Support is a leading cancer care charity that seeks to improve the lives of people affected by cancer, their families and carers. The World’s Biggest Coffee Morning (WBCM) is our flagship fundraiser, last year the event brought in £7.6 million for people affected by cancer. We want to find a way to use our existing networks to make WBCM appeal to a male audience. IYDT - www.iydt.org.uk The International Youth Development Trust (IYDT) focuses on helping youths primarily in Sierra Leone that have been orphaned as a result of AIDS, and youths infected with HIV/AIDS. Development of the IYDT website to a level where it makes an immediate impact on a wide range of users as they enter the site, enticing them to read more about the charity and inspiring them to get involved. Tatenda - www.tatendatrust.org.uk Tatenda Trust is a small London-based charity. We support the work of Tatenda Early Learning Trust, a Zambian trust that runs an educational project in the capital, Lusaka, providing education to orphans and other vulnerable children. "Our website is very amateurish and as such requires redesigning." African Prisons Project - http://www.africanprisons.org/ African Prisons Project (APP) has been working tirelessly for over five years to improve the lives of prisoners in Africa by supplying them with education, healthcare and access to justice. APP needs a communications strategy and skilled people to implement it

Posted via web from Ale 2.0

Untitled

Posted via web from Ale 2.0

Vote

<a href="http://answers.polldaddy.com/poll/2170916/" mce_href="http://answers.polldaddy.com/poll/2170916/">Which charity should receive the 72 hours of the Ale 2.0 donated time?</a><span style="font-size:9px;" mce_style="font-size:9px;">(<a href="http://www.polldaddy.com" mce_href="http://www.polldaddy.com">surveys</a>)</span>

Posted via web from Ale 2.0

Wednesday

This makes me like google wave again....

but I think it's a clunky monkey...

Posted via web from Ale 2.0

Tuesday

Hey Jude

I can't tell you how much I love this...

Posted via web from Ale 2.0

Friday

Motorola take the fight to iphone

A great bit of creative and does a great job of having a dig at the squeaky clean iphone

Posted via web from Ale 2.0

Tuesday

Another worthy cause?

Here is the second of the charity "pitches" for the 72 hours of donated time given at the last Ale 2.0.

Have a good read of the answers to the questions to see if you think the Tatenda Trust will be the best match for the time we have available.

Thanks for keeping up to date with our charity push!


Tatenda Trust

1. Describe what your charity does in 140 words

Tatenda Trust is a small London-based charity.  We support the work of Tatenda Early Learning Trust, a Zambian trust that runs an educational project in the capital, Lusaka, providing education to orphans and other vulnerable children.  It has its own nursery and primary school, and also supports older children in their education.  We support this project by raising funds through trading and our education sponsorship programme, and by promoting the work amongst churches and schools.  Because we are all volunteers, practically everything we raise is used for charitable purposes.  We personally know and trust the recipients in Zambia, so we know that funds always reach their designated target.  We normally raise about £10,000 per year, although last year this rose to £30,000.  We hope to continue at this level and recognise the importance of a decent website if we are to achieve this.

 
            2. What is your solvable communication problem?

Our website www.tatendatrust.org.uk is very amateurish and as such requires redesigning.  It is mainly a design and layout matter as we can rewrite it, although comments on the type of information to be included would be welcome, as would hints on the type of writing style to be used, and assistance in the best use of links.


                  3. What would you hope to achieve working with Ale 2.0 - Drink Ale for Charity?

 We would like to have a professional looking website that clearly communicates everything it should do in an interesting manner.

 
                   4. Why should "the crowd" choose your charity?

 You have volunteered to help!  Also you sound perfect for the job, as you have web designers in your midst.

 
                   5. How could the donated time benefit your charity?

 By you helping us obtain a good website, our charity should benefit by an increase in direct financial support and increased enquiries about the various aspects of our work.

                   6. Who do expect to support your charity (target market?)

Visitors to our site would be both interested parties who know a bit about us and those who know little about us but have seen our shop or eBay pages.


                   7. Relevant links...

  www.tatendatrust.org.uk

Posted via email from Ale 2.0

@alrobertson's Media 140 Breakdown

I like this short video, it helps that I'm a big fan of Al I suppose but nonetheless it's better than reading it.

Posted via web from Ale 2.0

Ale 2.0 Charity Update

There are a number of us in the Ale 2.0 gang but one's been off wining awards and globetrotting and as for Louis (well he's pushing up foursquare's market value single handedly). Due to this and my personal inherent crapness this project hasn't been racing forward as much as hoped. But hopefully we're not entirely to blame...

I wrote to the charities a week or so ago and asked them to articulate their problem and how they felt that the time donated by the ale 2'ers could help. I have been surprised and as little unmotivated by the lack of response. It's taken a long time and some of the charities who originally expressed an interest have been slow in coming back (if at all) to say what it is they need.

In my experience if the client (or in this case the charity) don't know exactly what their problem is then there is little chance of anyone, including us being able to help out. So I will assume if they can't find the time to respond to some straight forward questions there's not much chance of working anything out in the long term.

Despite this I'm very excited about the next phase. We've got a shortlist of four charities and shortly after this blog I'll be posting the first charities pitch for the work and then asking you all to vote on which charity should get chosen.

Tom

Posted via email from Ale 2.0

Monday

cabin fever

I've been left alone for an hour and am already feeling loopy so i've decided to hide in the attic for a bit

Posted via email from Ale 2.0

Friday

What Ale 2.0's colleagues think Tom looks like as an animal

Today is Tom's last day at We Are VI before he starts at Skive next week.

As a special leaving gift the staff at VI have been sending group emails round of how they see Tom as an animal every hour on the hour.

Here's some of the best...

Posted via email from Ale 2.0

Wednesday

Hiring a website design agency - sound familiar?

I love these videos more than I can say...

Posted via web from Ale 2.0

Friday

Ale 2.0 vs The Charlotte Street hotel

I've learnt my first major lesson about organising large groups of people...

Don't have a meeting at The Charlotte Street Hotel and buy all the drinks! 

A classic error...

Saying that though my chat on Wednesday with Fleur, Charlotte and Anke was priceless and inspiring.

There were many insights but the main job that was identified was to really understand what the charities needed.

So I've emailed all the charities who have put themselves forward and asked them the following questions...

1. Describe what your charity does in 140 words

2. What is your solvable communication problem?

3. What would you hope to achieve working with Ale 2.0 - Drink Ale for Charity

4. Why should "the crowd" choose you?

5. How could this project benefit your charity?

6. Who do expect to support your charity (target market?)

I will be posting the charities "pitches" on the blog when they get back to me. Based on this feedback I will be running a poll for "the crowd" to decide which they think is the charity that would benefit the most from the donated time.

Hopefully soon we will have a charity lined up and we can start the next stage.

I'll keep the next steps for the next blog but I can't tell you how helpful Fleur, Charlotte and Anke have been!

Tom

Posted via email from Ale 2.0

The Best Creative Brief Ever, Amen

Posted via email from Ale 2.0

Tuesday

Hangovers Vs Charity (please RT)

Trying to run a charitable / social experiment is not a good mix with moving house. In fact its not an amazing mix with a real ale hangover but these are the logistical speed bumps I was hoping to iron out in this first version of Drink Ale for Charity.

 My aim this week is to have a charity signed up to receive the 72 hours of donated time and a crystal clear idea of what we can do for them.

 In order to do this I need to do the following:

  1. I need people to think of local charities who have a problem that we could solve with the 72 hours. We then need them to send them the link to the original blog outlining what we are doing to the charity of their choice. Then we need the charity of your choice to email me - mrtomollerton (@) gmail.com with an introduction to their charity and how we could help them.

  2. I'll add these charities to the ones who have contacted me already through the Coalition. Then I will post all the different charities' pitches on this blog and I'll invite the crowd to pitch in with their comments.

  3. Once the debate is over I will ask the original donators to collectively decide on which charity we are going to help.

  4. Then "the crowd' will help decide what exactly we can do for the charity.

 I appreciate this might seem simplistic but I think this is the way forward - as ever your thoughts are welcome.

 I carry round the business cards with the donations of time in my back pocket as a reminder I need to keep on pressing on with this. If I can get all this nailed by next week I'll be a happy man so please pass this message on and see if we can't get some amazing work done for a small charity that needs it. 

 I'd also like to send massive thank yous to 

 @radiokate

@JimAnning

@the_anke

@caspiapam

@claireatwaves

 who have gone out of their way to be wonderfully helpful in the last weeks...

Posted via email from Ale 2.0

Friday

The Social Media Guru

A few people spring to mind each time I see this ; - )

Posted via web from Ale 2.0

Thursday

Ale 2.0 Drink for Charity Update

Hi,

It's been a week since the Ale 2.0 superstars donated some hours of their collective brilliance to charity. This is a quick blog post to keep you up to date with what is happening.

Outside of the hours donated I've had a handful of brainy people offer their free advice on how the whole process could work. Particularly Claire Thompson (@claireatwaves) who has gone out of her way to point Ale 2.0 on the right direction!

I've drafted up a "Super Rough Plan" which is as follows (and where I am with each one.)

Super Rough Plan

1. Work out what we can do with the donated hours

So far we have 72 hours of very disparate skills and I can't see the wood for the trees with what I should be doing with it. My approach has been that I will galvanise the support of the handful of brainy people to work out what to do with the time and then use the 72 hours to fulfil the plan. 

It has been difficult to get all the brainy people together in the same room at the same time, which is of no surprise.

2. Find a charity that wants, can use and will benefit from the above

I've been approached by Macmillan, Tatenda Trust (www.tatendatrust.org.uk), International Youth Development Trust (IYDT) (www.iydt.org.uk), African Prisons Project (www.africanprisons.org), icommons (www.icommons.org)

3. Work with a clever person to plan who will do what and when.

I'm not sure who this should be and the volunteers haven't got back to me yet.

4. Ensure the work for the charity gets done.

5. Measure the usefulness of this exercise

6. Blog the whole thing

You're reading this!

7. Repeat

Maybe

Claire was totally right in saying that this was going to be a lot of work for me, and it is! I'm really enjoying it and will carry on working at it till it is successful.

I'll be writing more as it happens.

Thanks for reading this!

Tom

Posted via email from Ale 2.0

Monday

Graphic Designer vs Client

thanks @commanderkeane for this

Posted via web from Ale 2.0

Sunday

Beatles Russian Dolls

We'll have to do a Ale 2.0 version of this soon...

Posted via email from Ale 2.0

Friday

Thanks for all the Ale 2.0'ers who donated their time last night!

Posted via email from Ale 2.0

I found this on my desktop, no idea how it got there.. thought I'd share it with you

Posted via email from Ale 2.0

72 hours

Here's a breakdown of the hours collected at Ale 2.0 Drink Ale for Charity

1 hour afternoon of commercial strategy (4hours)

7 hours of copywriting
2 hours of "brain" - thanks Charles
2 hours of "person" - thanks Charles
3 hours - admin
5 hours of 3D motion graphics
4 hours of research/ideas/strategy
1 hour of "front end stuff"
6 hours of marketing strategy/presentations/training/sales/ideas/creative
4 hours social media
6 hours of Outdoor Advertising Consultation
8 hours of objective opinion development
7 hours of graphic/digital design
6 hours of "senior producing"
2 hours of scathing criticism (thanks Allix)
8 hours of Kai 

72 Hours

What are we going to do with it all?

Louis, Tom, Kate, Fleur, AJ

Posted via email from Ale 2.0

Wednesday

Mickey Mouse is coming to Ale 2.0

With 30 of his pals..

Mini
Pluto
Daffy
erm...

Posted via email from Ale 2.0

Mickey Mouse is coming to Ale 2.0

With 30 of his pals..

Mini
Pluto
Daffy
erm...

Posted via email from Ale 2.0

Mickey Mouse is coming to Ale 2.0

With 30 of his pals..

Mini
Pluto
Daffy
erm...

Posted via email from Ale 2.0

Monday

Marilyn Monroe painted in er.. paintballs

Needless, pointless, wasteful, wonderful

Posted via web from Ale 2.0

Bizarre (but funny) Ale 2.0 fan mail...

Posted via email from Ale 2.0

@radiokate smashes it on trendsmap

One of Ale 2.0's oldest supporters breaks it globally! Well done Kate on the Radio Academy nomination for @bbc _sos

Posted via email from Ale 2.0

Saturday

Truffle on the Beach

In typical Ale 2.0 style the most exciting takeaway from Flash on the Beach is a bottle of truffle oil. I think they saw me coming...

Posted via email from Ale 2.0

Ale 2.0 Rough it in Brighton.

At the Adobe post FOTB event sat out on the decking feeling that working in new media can have its benefits

Posted via email from Ale 2.0

Friday

Chaboost : Ale 2.0's Small Charity Booster

Ale 2.0 Small Charities Booster (Chaboost)

Ale 2.0 is a meetup for people who work in the digital industries and like drinking real ale. They meet once a month to talk shop, and make the world a better place one pint at a time.

At the next Ale 2.0 meetup (next Thursday at the Harp) a pint glass will get passed round. Each person puts in their business card in the pint glass. On the back they write what their specialism is and an amount of time, an hour, afternoon, day, week etc that they can commit to between two agreed dates.

At the end of the night all the cards are amassed and divided up into different skill sets - strategy, design, creative, social media etc.

Once we have an overview of the time/skill-sets available we will work out what could be done eg. website, viral, video, social media strategy, event etc.

Inbetween the two agreed dates the individuals will at different times give their agreed time to the charity on the given project.

 We will offer the time and services to a small charity that could never afford to work with London's top talent.

I've set up a google account so we can collectively hone the idea. It's really in its formative stages and any brainpower/problem spotting would be hugely appreciated.

Please email me at mrtomollerton@gmail.com and I'll invite you to the group.

If this is a sh*t idea lets find out before we make di*ks of ourselves!

Louis, Tom, Kate, AJ

Ps: Chaboost is a rubbish name, lets see if we can do better

Posted via email from Ale 2.0

Thursday

Milk 2.0

I was walking down shoreditch high street and i saw my friend the milkman. I jumped on the back of his float and he gave a bottle of full cream milk! I feel like i'm in Quadrophenia or something

Posted via email from Ale 2.0

Thursday

Ale 2.0 would never lie to you

Posted via web from Ale 2.0

Are You Happy?

I'm trying to work Ale 2.0 into this...

Posted via web from Ale 2.0

Wednesday

The Hierarchy Of Digital Distractions - Thanks PutITout

Posted via web from Ale 2.0

Best Creds Dec I've Seen in Ages!

I can't tell you how much I love this video for BooneOakley.com

It's nauseatingly close to what I've been trying to do at VI for ages - damn them.

Posted via web from Ale 2.0

Tuesday

The Stone Roses - Fools Gold

Possibly our best blog post ever?

Posted via web from Ale 2.0

We love our followers!




Next meet up is on the 3rd of September 2009 at 7pm!

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A blog for Ale 2.0 awesomeness. The Blog will list Meetup news, Digital news and Ale news! Our meetup is for folk in Digital, Advertising, PR, Design... Come join us at the Boozer!

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