Good Advice For the Ale 2.0 Charity Boost

I posted a link to the blog asking for advice for the Ale 2.0 charity push on the 'SMCC - Social Media in a Corporate Context' Group on LinkedIn. I received this reply from Louise David I think its good advice and I'll be paying heed to it. I thought I'd share it here as there are some sound points that should be noted for anyone else attempting something in the same vein.

"Crowdsourcing and charity help needed!" Hello. I am intrigued but not sure I fully understand what you mean by a crowd sourced push. Whatever you set up - you'll need to make it clear what it's all about and how it works for your stakeholders. What are the objectives and the benefits? Your posterous blog doesn't quite manage that. Start with the basics, define your 'offer', identify your stakeholders, segment them and understand who they are, what they need to know. Then figure out how to reach them. This will give you some insight into what basic set up you need, and how to promote it. You also then figure out how to capture information from your stakeholders. (Time donors, supporters, charities etc). So you can keep them informed of progress for each project, calls for new time donations etc. (Even if you intend to just use WoM techniques, you need a plan!). Your calls to action need to be clear, easy and meaningful for each set of stakeholders. I can't retweet your post's information if I don't really understand the concept, or what I'm asking my network to do/feel/know. Personally I also want to know how the charity will be supported to use the time - lots of people giving small amounts of time to support a marketing project for example - feels like it could end up being a nightmare for the charity. So regular updates that are easy to find, and/or pushable might be a feature of your project. Perhaps a good start would be to write a basic plan and a marketing/communication strategy to implement your plan. If you are finding people who will help donate marketing/comms time to charities, maybe you could get some upfront help from them to get your idea well set. All the very best. Posted by Louise David

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