Pre Christmas Ale 2.0 Charity News

Two months ago attendees of a meetup called Ale 2.0 donated small amounts of their own time to a project that aims to provide marketing support for a charity with a low to no marketing budget.

The donated time will be organised by Ale 2.0 and the donators to help support the charity to achieve some of its marketing objectives. This is the first attempt at crowdsourcing help for a charity that Ale 2.0 has undertaken and the main objective is to learn how to do it better next time whilst hopefully helping out a charity on the way.

The past few weeks have seen a small group of charities pitch to the Ale 2.0 community and they have voted on the charity they think would benefit most from the time. The votes are in...

The recipient of the Ale 2.0 Charity donated hours will be the African Prisons Project.

"Hurrah - this is fantastic news!" was the official response from the APP.

It's been a good week all round for APP founder and director Alexander McLean won the Legend award for leadership in the first annual national V Inspired Awards (recognising young volunteers)!

The next step is to clearly define what exactly the APP wants to achieve and how the donated time available could be used to help. Both the Ale 2.0 community and the APP need to have the exact same expectation for the project and it's milestones need to be set out clearly and early.

Ale 2.0 met with Emily Webber (who also runs the remarkable London Shop Fronts) on Thursday to use up the first hour of the donated time. Emily has donated 6 hours of much needed project management and was totally brilliant in giving the following advice.

1. The time available isn't representative of an actual project (at this stage) and we should look to create a document that paves the way a successful campaign could run. It will show the APP how they can achieve their goal even if the donated time only gets them to phase one.

2. A lot of the time donated is strategy.

3. People are VERY busy with their own lives. It was all well and good that people were generous and had given their time but it will be another thing them actually doing anything.

4. We need to create a core team that feel ownership.

5. The APP need to meet the team so that a personal connection can be made.

6. Create a committee that will see the project through.

7. Tom - get on the phone and invite everyone involved round for dinner.

So massive thanks to Emily and congrats to the APP.

Watch this space.

Tom

Posted via email from Ale 2.0